Although MembershipMatrix.com is all about teaching how to make membership sites, it is really important to understand that a membership site is simply one form of continuity program that you could implement in your business. Recurring monthly income from continuity programs is usually quite predictable and the beauty is that you put the work in once and it delivers over and over again.
This is issue 3 in a series of Continuity Ideas. This time, we look at the words access and borrow. Add these words to your vocabulary when it comes to information (not money) and your business can skyrocket.
- Borrow expertise.
- Access to information.
You might know someone who has a particular skill – anything really… golfing, hair braiding, fixing up houses, investing in precious metals, scrap booking, interior design, running meetings, etc. You may not share that skill at all. You may not even be interested in it. But if it somehow relates to your business and, most importantly, there’s a market for the information, you might be looking at a gold mine. If you have a business related to sports and you hate golf, you can still borrow someone else’s expertise and add a continuity component to your existing business with it. You might interview them, record videos, record audio, make transcripts of those recordings, etc. And then, simply provide access to those materials.
You don’t even have to know them, yet. If you have a business in a particular market or you’re thinking about getting into a particular market, maybe this is a reason to introduce yourself… They have the expertise you need. You have the ability to convert it into a product or get them some exposure. Crafted right, it’s a win-win.
Maybe you have skin care products and you know that a local dermatologist just opened up a practice. Blam! You provide access to the expert dermatologist to your customers and the dermatologist gets some exposure to the very people who are likely to visit a dermatologist. You might joint venture or you might just pay them for their time.
So, continuity idea 3 is simply to provide access to expert information. You might be the expert or you might borrow that expertise. In either case, you just provide access. “Access” is a great word, here, because it opens you up to a world of possibilities – it might be access through:
- a podcast,
- online video,
- a membership site,
- CDs or DVDs,
- transcripts in PDF,
- special reports,
In any case, if there is a way to capture expert information and then deliver it on a regular basis, you have the potential for a continuity program.